12 Creative Recruitment Campaign Ideas To Inspire You

A terrific recruitment project idea can significantly enhance a brand name’s attractiveness in the talent market. And fortunately is that it doesn’t constantly require a crazy spending plan!

Now is the time to inject some creativity and fun into your recruitment projects and shock those uninteresting, tired recruitment techniques that generally begin with posting on task boards (boring).

When your talent group starts developing original, appealing project ideas that connect into and strengthen your overall recruitment technique, you’ll quickly discover how to bring in the best and brightest candidates.

TL; DR – Key Takeaways

– Creative recruitment campaigns are everything about establishing enjoyable and engaging ways to attract good prospects to your brand name and make a larger impact on candidates.

Examples include recruitment by means of a dating app, utilizing a strange code to crack, employment hosting meet-ups, or getting the aid of an immersive virtual trip.

– You can develop innovative ideas for your recruitment campaign by assessing the issues your talent group has now, researching how other companies hook applicants, or brainstorming new ideas with your group.

– Three examples of organizations believing outside package include IKEA’s 3D-printed meatball campaign, Volvo’s S90 design car that interviews its own technicians, and a really enjoyable one by Deloitte-a zombie recruitment video (yes, you can’t miss out on that one, so continue reading).

– After releasing your project, produce skills tests in a jiffy to screen and shortlist applications with Toggl Hire. Your talent team can pick from our library of over 150 test templates to enhance and automate your working with procedure.

What is a creative recruitment project?

Recruiters or skill acquisition teams that utilize initial recruitment project ideas, such as games, crack-the-code tests, AI recruitment bots, or video content, connect directly with the hearts and minds of their target market.

How do you know if your organization is utilizing creative concepts in your method?

Well, has the talent team been using the exact same recruitment marketing technique for the last 10 years? (Oh dear, hopefully not.) Why? Well, by following the same traditional tactics that everyone else utilizes, there’s no other way your brand name will stand apart in the crowd.

When companies engage with candidates in a thoughtful, impactful way with their recruitment marketing, they’re most likely to attract the certified individuals they’re searching for. Now, here’s how your team can start doing things differently.

How do business think of creative recruitment projects?

It’s not too complicated. Let’s stroll through the actions for producing effective, original recruitment marketing.

Step 1: Identify your group’s biggest blockers in obtaining top skill.

Step 2: Next, brainstorm concepts or techniques to get rid of those obstacles. Here are some suggestions:

– Get motivation from other business already thinking out of the box.
– Put yourself in the shoes of your target market and consider methods to communicate with them in a style and tone that will attract them, such as an animated video.
– Reach out to coworkers to collect concepts from a varied group.
– Consider what your business values highly in its current employees.

Step 3: Bring all your ideas together and develop your recruitment project strategy, including the channels you’ll utilize to release it, such as social media and your careers website.

Step 4: Review your project expense and ensure you have the budget plan you require, employment or change your plan accordingly (keeping in the great stuff your target market likes).

Step 5: Launch your project and hope your job advert and other campaign components get nationwide, worldwide, (or perhaps viral!) attention.

Do we require to contract out customized components of our recruitment projects?

Possibly. We understand that not all companies have the resources to pull off every aspect of a creative job in-house. In that case, you might need to contract out particular parts to an agency, such as:

– Designing social networks or other digital ads
– Creating a video (that does not appear like your nephew took your cellphone).
– Creating a complex game or nerdy equation as a recruitment test

Ok, now for the enjoyable stuff.

To assist you win on this new course, we’ve pulled together some genuinely ingenious recruiting ideas listed below. Companies that created some initial or inventive attention grabbers to draw in terrific candidates.

12 innovative and inspiring recruiting project examples

Let’s face it, many companies are in requirement of a recruitment process transformation. Especially if they desire to draw in young, certified prospects (and the business’s company brand is as attracting them as a 1970s film).

The following business (the majority of which you’ve most likely become aware of) also required some fresh ideas for their recruitment marketing to jazz up their outdated image-and they all succeeded.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting enough numbers of junior staff for white-collar workplaces.
Recruitment technique: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, internships, social media, advertisements, referrals.
Their most original campaign concept was absolutely their US zombie recruitment video-a Walking Dead-themed recruitment ad that ran throughout the show’s season ending. It might not have featured at any big global advertising celebration, however it sure got individuals talking. Which’s what you desire.

2. British Army – New Recruits Campaign

Problem: Recruiting soldiers for hazardous occupations like the army is becoming harder.
Recruitment technique: Using pop-culture referrals to draw in a large range of ‘profiles’.
Tactics: TV adverts, social networks, and other online platforms.
This campaign is distinct since it uses the concepts of excellent advertising or copywriting by attracting what is essential to its specific target audience-communicating about their worths and utilizing their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving occupation is presently highly undervalued and is likewise experiencing a fast increase in demand post-pandemic.
Recruitment method: Using emotional and aspirational messaging to attract individuals whose values line up with the company’s purpose.
Tactics: Advertising campaign throughout TV, digital, print, radio, social, and direct-mail advertising.
Recruiting for a task that is generally incredibly under-appreciated definitely needs some additional creative juice. Home Instead decided to utilize the services of a professional firm for this campaign to refresh their brand name and hook exactly the right kind of people.

The agency produced incredibly emotive recruiting videos for this niche market, which 100% hit the mark with their “can’t assist but care” target audience.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech profession destination, and filling tech and digital tasks was a difficult job.
Recruitment method: Using a major innovation trend to sign up with the discussion and improve their awareness in the tech skill circles.
Tactics: A speculative recruitment campaign utilizing 3D-printed meatballs.
Now, this is a really original project run by the Swedish furnishings manufacturer IKEA. To bring in talent that considers of package, they invited possible candidates for an interview over a meal of meatballs.

But not their standard Swedish meatballs … these are 3D-printed meatballs, supporting their drive for more plant-based meals in their dining establishments.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting enormous labor shortages in hospitality post-Covid.
Recruitment technique: Targeting jobless, underemployed, and ready-to-work prospects seeking to start their professions in hospitality by highlighting real-life examples of upward mobility.
Tactics: National advertisement project covering social media, digital screen ads, radio, and press protection.
These guys are helping to fill a major pandemic-driven employment gap. In the US alone, the Bureau of Labor Statistics shared this eye-opening figure:

The industry has restored 6.9 million tasks given that April 2020. Despite these gains, work is 1.3 million lower than in February 2020.

Their project makes prospective beginners knowledgeable about the large selection of benefits readily available with a profession in hospitality and uses reviews from current staff members to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, which, in this case, implied attempting to attract 1,000 new employees over 12 months.
Recruitment method: Doubledown on promoting the ‘work from anywhere’ policy to bring in tech skills who wish to work remotely.
Tactics: A physical recruitment drive in a branded Van

This one’s absolutely another creative recruitment project that the software company, Atlassian, introduced just recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment trip.

Their unique concept lined up well with their work-from-home policy that they were likewise ‘driving home’. And ideally, their innovative thinking has actually assisted them satisfy their Australian and international consumption goals (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A biased recruitment procedure and absence of gender variety.
Recruitment strategy: Building a transgender and gender-diverse talent pool.
Tactics: Updated recruitment process

This project hit at the heart of the ongoing problem of gender equality in mining. Global mining giant BHP recently ran a successful, global-first (for BHP) initiative to help in reducing hiring biases by revitalizing their outdated recruitment procedures.

8. EasyJet Recruitment Campaign

Problem: Remedying team scarcities post-Covid
Recruitment technique: Targeting an extremely specific talent segment – empty nesters and over-45’s.
Tactics: Ad campaign

Now, this is another project that’s considering of package. After encountering an interesting market insight that “around 78% of British moms and dads aged 45 and over wish to handle a new challenge once their kids fly the nest”, EasyJet crafted a recruitment project targeting this specific skill swimming pool.

Filling the team shortages with prospects who are over 45, whose kids have actually finally flown the nest, employment and who are now looking for a brand-new career experience!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment method: Grabbing audience attention at a distinguished international motor show and developing the brand as an emerging center for automotive software application engineering.
Tactics: Event PR

Now that’s turning your typical recruitment campaign strategy on its head for sure! The group incorporated AI into the vehicle’s pedestrian speech technology and car link system to check the social and technical skills of those who hopped in for an interview! Nooooice.

10. Toggl

Problem: Attracting superior passive prospects.
Recruitment strategy: Using an ingenious, gamified technique to engage passive prospects & offering a totally free gift.
Tactics: Skills test was advertised on social media platforms

Our sibling company, Toggl Track, wished to work with an SEO manager and idea of an enjoyable project that ‘d be a win-win scenario for all. We created a skills test obstacle and marketed it across social media, offering a totally free t-shirt to applicants who achieved high scores.

Reaching passive candidates while getting the word out about our brand name to other skilled employees worldwide-it does not get better than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to draw in Millennials and Gen-Zers.
Recruitment technique: Activating a new disruptive employer brand name to bring in graduates.
Tactics: Campus recruitment with an experiential VR tour, professions page overhaul, video series, redeveloping all in-store and school recruiting visual assets

Walmart’s enormous skill acquisition campaign was created by Nexus and helped provide the brand name a much-needed facelift (given that the retailer may not have been leading of many prospects’ favorite company lists).

12. Lowe’s Canada Recruitment Campaign

What is the campaign attempting to attain?

Problem: Attracting young recruits in the midst of a labor scarcity.
Recruitment strategy: Tapping into a growing interest among youths in home restoration and crafting an engaging worth proposal to set themselves apart from other companies.
Tactics: An exhibition, The Hall of Fail, that presents renovation stops working recreated as masterpieces, out-of-home, web, and social networks material

Intending to recruit some 5,000 people in a year amidst extraordinary labor lacks, Lowe’s Canada was dealing with the significant obstacle of drawing in younger employees. Partnering with an innovative firm, the brand created a recruitment project concentrating on chances for development and knowing within its network.

They have actually likewise found that 88% of Gen Z trainees want to work for employers who provide access to training and development chances.

Training is a top priority for us, so we make certain to offer extensive training to everyone who joins our groups. Working in among our shops is a fantastic opportunity for individuals to gain understanding that will benefit them all their lives.

Inspired by this insight, the brand released a campaign and exhibit that constructs on the desire to discover by showing engaging examples of renovation failures that young people can prevent by working and learning at one of the brand name’s stores. Each of the exhibits had a QR code for using directly for the different employment opportunities.

Thinking of your next initial recruitment project technique?

We hope this list has got you buzzing about your next recruitment project and how you can match those innovative business to approach candidates.

Whatever the function, from getting up the best engineers to roping on the planet’s greatest salesmen, your recruitment marketing efforts are sure to strike their hearts and minds if you utilize your imagination!

One simple way to include shimmer to your next recruitment project while making it fun and engaging for you and potential candidates is to begin with abilities tests. And, no, you do not have to develop tests from scratch. Our test library is overflowing with role-specific questions developed by the experts.

Say farewell to unsuitable prospects and the hours squandered screening CVs. Create a free Toggl Hire account today to see just how easy, enjoyable, and reasonable hiring can be.

Juste enjoys examining through writing. A copywriter by trade, employment she spent the last 10 years in start-ups, telling stories and building marketing teams. She operates at Toggl Hire and blogs about how companies can recruit truly fantastic people.